Pay for sites you generate. Never for searching.
One credit is one generated website. Finding businesses with no website is unlimited on every plan, including Free.
Free
See what the machine would build — once.
- 1 free Idea preview (once per account)
- Unlimited lead searches + Discover
- No site generations, no downloads
Starter
For when you're calling businesses every week.
- 30 generations / month
- Unlimited lead searches
- Regenerate and refine
- Saved history
Pro
For volume — more calls, more sites, faster.
- 120 generations / month
- Everything in Starter
- Priority queue
- Export lead lists to CSV
What counts as a credit?
One credit = one generated website. Regenerating a site to change its copy or layout on Starter and Pro doesn't burn a new credit for the same business.
Searching is always free
Looking up businesses by trade and town never costs credits, on any plan. You only spend one when you actually print a site.
Compare plans
| Free | Starter | Pro | |
|---|---|---|---|
| Site generations | None | 30 / month | 120 / month |
| Free Idea preview | 1 ever | Included | Included |
| Lead search | Unlimited | Unlimited | Unlimited |
| Discover nearby | Unlimited | Unlimited | Unlimited |
| Download HTML | — | Yes | Yes |
| Regenerate with changes | — | Yes | Yes |
| Saved history | Ideas only | Yes | Yes |
| Sell-it scripts & invoices | — | Yes | Yes |
| Export lead lists to CSV | — | — | Yes |
| Priority queue | — | — | Yes |
| Unused credits roll over | — | Tops up monthly | Tops up monthly |
Questions
What does the free plan actually give me?
Unlimited searching plus one Idea: the palette, headline, and section list the machine would build for a business. It's a preview, not a website you can hand over.
What counts as a credit?
One credit is one generated website. Regenerating the same business with new instructions on Starter or Pro doesn't burn a fresh credit.
Do credits stack month to month?
Your balance tops up to your plan allowance each billing month rather than adding on top, so you always start the month with a full tank.
Can I cancel whenever?
Yes — cancel from the billing portal in your dashboard. You keep access until the end of the period you already paid for.
Do I own the sites?
You do. Download the HTML and host it anywhere, or hand the file straight to the business owner.
What if a card payment fails?
Nothing gets cut off immediately. The account is marked past due and you keep the credits already granted while you fix the card.